Applying perfume should be a ritual. In today's fast paced lifestyle people have forgotten what wearing perfume is really about.

Spraying perfume on quickly and carelessly is like wearing an item of clothing that has not been washed or ironed.

Take your time, spray in the traditional heat release spots of wrists, neck, centre of the chest and inner thighs.

Do this with no clothes on, then get dressed and enjoy the all day lasting slow release fragrance from your body.

On spraying on your wrists do not rub your wrists together as this bruises the fragrance and contaminates the scent.

If you find that perfume irritates your skin, try laying your clothes out on the bed and spraying them with perfume. Leave your clothes for a few minutes to let the fragrance settle and then get dressed. It has also been a tradition throughout the ages to wear perfume in the hair.